Making grocery shopping exciting
The Tesco groceries app wants to encourage its users to try new products and bring some inspiration to their cooking. I designed a recipe finder that was based on ingredients they usually purchased, plus new products that were offered to them based on their preferences.
Discovery phase
I am running user sessions with 12 participants every month to gather feedback on the concepts I am designing. Using tools like userZoom I am able to run unmoderated tests with 20+ participants to get quicker feedback weekly. To accomplish this I have to rapidly prototype my ideas to present to the users.
Recommended recipes based on the ingredients users already have at their house or included in their shopping basket, allows them to stop wasting food while adding new ideas to their everyday menus.
Reimagine your cooking
Here is one of the many prototypes I am sharing with customers during the moderated sessions
Final product
The final version is live 3 months after the first wires were baked. Below there is a gallery displaying screenshots with the features and functions the new groceries app has.
Live feedback
There is a clear increase of new products being added to baskets.
After 2 months of monitoring user behaviour, some of these new products make it into customer’s favourites selection and are now a regular product in their grocery shopping list.
